Arslan Shahid.

→ Entrepreneur and founding partner building consumer brands across Pakistan and internationally. Arslan turns ideas into businesses — and businesses into operations that scale — wiring up the infrastructure, teams, and margin discipline that make it stick.

A decade in the uglier half of e-commerce — COD funnels, dispatching, reconciliation, audits, SOPs — and the beautiful half too: brand, story, product. Based in Mandi Bahauddin. Shipping across Pakistan and beyond.

Practice / Ten Years In
  • 01Brand Architect
  • 02E-commerce Infrastructure
  • 03COD Funnel & Dispatch Optimizer
  • 04Inventory & SOPs
  • 05Team Builder
  • 06Financial Strategist
  • 07Scale & Integration Expert
WhatsApp Start a conversation Direct +92 303 7004473 Or All channels
Mandi Bahauddin · Pakistan ↓
Portfolio Today →
Skinly The Hair Factory Muicin Shop At Ease Health Store Multipliers Media AA Traders
01 The numbers

A decade of building, audited in four figures.

10+ Brands launched
& partnered
8fig Annual revenue
orchestrated
7 Verticals
from beauty to trade
1M+ COD orders
dispatched & reconciled
02 Practice

A full-stack business builder — operational, financial, creative. The uglier half of e-commerce nobody posts about, and the beautiful half too.

Cash-on-delivery, courier reconciliation, SOPs, margin math, hiring, in-office audits. And also — the brand, the product, the positioning, the story. Arslan runs both ends of the business, because that’s the only way either end works.

  1. i.

    End-to-End E-commerce

    From storefront architecture to checkout, payments, dispatch, and post-purchase. Shopify, custom stacks, third-party integrations, and every lever in between.

  2. ii.

    Brand Architecture

    Identity, positioning, category thinking, and the story that actually sells. Building brands people remember — and buy again.

  3. iii.

    COD Funnel Design

    Pakistan’s default payment channel, engineered for conversion, collections, and margin. Pre-paid conversion, RTO reduction, courier economics.

  4. iv.

    Dispatching & Fulfillment

    Packing flows, courier choice, reverse logistics, damage control. Getting the order from warehouse to door at the right cost, consistently.

  5. v.

    Inventory & Supply

    Stock planning, SKU rationalization, procurement partnerships, and the end-of-day audits that keep the ledger clean.

  6. vi.

    Teams & SOPs

    Hiring, org structure, playbooks, and managing cross-functional teams across brand, ops, finance, and customer care.

  7. vii.

    Financial Strategy

    Unit economics, in-office accounting, audits, cash management. Knowing the cost of every delivered order — and protecting the margin behind it.

  8. viii.

    Scale & Integration

    Growth levers, ad spend discipline, online×offline integration. The systems that turn a working brand into a durable business.

03 Approach
Portrait of Arslan Shahid
Plate A / Mandi Bahauddin

The business is the point.

Products are bought and sold across every industry in the world. What separates the great operators from the rest is the discipline of the operation behind the product — the fulfillment flow, the courier manifest, the cash register that has to reconcile to the ledger by end of day, the Shopify order that has to match the COD collection on the doorstep. These details don’t scale themselves.

Arslan works at the intersection of two disciplines Pakistani e-commerce too often keeps separate: the creative work of building a beloved consumer brand, and the operational work of making the numbers add up, week after week. He’s been a founding partner in brands that do both — brands with a point of view in beauty, hair care, and health, whose back offices run on reconciled spreadsheets, clean SOPs, and teams that know their roles.

A decade in and across seven verticals, one idea keeps proving itself: the unglamorous work is the actual work. Get the dispatching right. Audit the cash. Train the team. Know your cost-per-delivered-order better than you know your ad creative. Everything else — the growth, the brand love, the scale — follows from there.

“Build the back office like you’ll run it for twenty years. Build the brand like somebody’s already watching.”
— Arslan
04 Ventures

Brands built, co-founded, and operated.

  1. 01 Skinly Skincare Founding Partner

    A skincare house built on clean ingredient thinking and distribution discipline — retail, wholesale, and direct. skinly.co

  2. 02 The Hair Factory Hair Care Founding Partner

    Hair care for the way Pakistani hair actually works — formulated with salons and end customers in mind. thehairfactory.pk

  3. 03 Muicin Beauty & Cosmetics Founding Partner

    Color cosmetics engineered for warm skin tones, sold across a full e-commerce and retail stack.

  4. 04 Shop At Ease E-commerce Operator

    General merchandise storefront serving Pakistan’s growing online shopper — built COD-first, mobile-first. shopatease.pk

  5. 05 Health Store Health & Wellness Partner

    A wellness category builder focused on trust, transparent sourcing, and repeat purchase. healthstore.pk

  6. 06 Multipliers Media Media & Growth Founding Partner

    In-house media operation producing the creative, content, and performance campaigns that fuel the portfolio. multipliersmedia.com

  7. 07 AA Traders Distribution & Trade Partner

    Offline distribution arm connecting the brand portfolio into traditional retail and wholesale channels. aatraders.com

05 Correspondence

Building something
worth building?

Partnerships, advisory, and operator roles — considered selectively. The best way to start a conversation is by sharing the business, the numbers, and what you’re trying to build next.

WhatsApp +92 303 7004473 Direct line +92 303 7004473 Facebook muhammad.arslan Email arslan@
arsalanshahid.com